Top Trends Due To The Consumerization of Digital Healthcare
Healthcare has certainly been impacted by the huge increase of digital consumption in the wake of COVID-19. For most, the health care experience is flat out nothing as it was 15 years ago, before the internet and smartphones transformed daily lives. Never before in history have there been apps that allow patients to have online appointments and even receive house calls from physicians of their choice.
Telemedicine brings a new access point for healthcare services. Startups like Seattle-based 98Point6 and New York based TytoCare are leveraging video calls and texting to allow patients to chat with clinically certified doctors for remote diagnosis, healthcare advice and prescription delivery.
Many experts believe this will soon become the norm.
Of course, telemedicine is not without its drawbacks, as it is not suitable for all health issues and depends on internet access, but it is an increasingly popular avenue for virtual care.
Unquestionably, the defining trend in U.S. healthcare is the continued consumerization of health. There is more access, options, and platforms providing healthcare than ever before due to the increase of insurance providers, Obamacare and self-pay options.
Increasingly tech-savvy consumers are turning to the internet to enjoy more choices than ever before. They are no longer limited by geographical proximity, and they are increasingly autonomous in their decision making. They are shopping for health services and products as they would with any consumer product and are less reliant on physicians for health decisions.
For example, one huge industry trend is self-quantization of health monitoring. Because many aspects of the healthcare journey are data-driven, they are now digitized. Consumers are using cloud connected devices like smart watches to measure and track vitals, providing meaningful insights into their own personal health.
2019 saw a huge increase in the number of startups consumerizing medical exams with portable connected devices. Consumers are turning to the internet beyond WebMD where they can ask health questions and get answers. With the growing prevalence of diversified platforms and mobile apps, integrated healthcare services have prompted consumers to use technology to take control and make important decisions regarding their own healthcare. Consumers are able to go online to find the best doctors and services at the lowest price. They can also schedule appointments online, and choose which medications and supplements to take.
So, consumers can take meaningful action to the way they work, live, pay and play.
As digitization accelerates, consumer healthcare is fundamentally redefining how consumers engage with healthcare. No longer required to go through the traditional channels, consumers are open to choose the most convenient channel for their lifestyle and demand simplicity, lower prices, better quality and transparency across the board.
In terms of medications and health supplements, many consumers are trending away from brand loyalty, and more towards convenience and social proof when making their purchasing decisions. Strong reviews and brand reputation might be the single most important factor when a consumer is making a purchase. If the product legitimately worked for someone else, consumers feel like it will work for them.
CuraLife is very aware of the importance of social proof and brand reputation, making it a point to constantly get consumer feedback and testimonials from real clients both to improve the brand and product, and help convince consumers despite the many options available, that CuraLin is the best choice for Type 2 and delivers on its promises.
Here is an example of a real customer testimonial and the power of social media to influence purchases:
“Your product is unreal! Oh my god I have recommended to everyone I know on Facebook I got some responses that they thanked me about recommending the product. Next time I see my doctor, he is going to have a heart attack! Last time I went there I just started to take CuraLin and he was not sure it will work. He will be very surprised to see me now. I feel much better since I started taking CuraLin! I told my wife who is a nurse, that before this supplement I wasn’t doing well and I would feel dizzy and lightheaded, now I feel great since I am staying stable and I have more energy! I do have more energy and everything in life is just better!”
Renato Pessoa- Riverview, FL
In addition to social proof, the health industry as a whole is fueled by strong social trends. In the world of digital health and more socially conscious consumers, the importance of sustainability, social awareness, and a focus on natural ingredients is the industry rule.
We at CuraLife develop our products based on Ayurvedic principles and holistic medical practices to offer the consumer a natural, safe and well tolerated way for diabetics to maintain their health and blood sugar. Our doctors, brand, and the 10 powerful natural ingredients utilized in CuraLin echo this to consumers.
CuraLife prides itself in staying on top of industry trends in the world of digital healthcare and continues to develop products based around consumers preferences.
We wish everyone a healthy summer!